Furniture in Kenya's jua kali markets fails buyers because quality can't be seen at purchase, and traps good fundis at commodity prices because craft can't be proven. One assessment engine, two apps — one for each side of the market.
The flywheel: Kagua buyers generate demand for verified quality → Fundi Bora gives producers the path and the certificate → certified fundis win Kagua buyers and charge more → their neighbors ask what changed.
Jua kabla ya kununua — know before you buy.
Kazi bora, bei bora — better work, better price.